Search Engine Nirvana

It’s a mystic science, little understood and rarely applied, yet search engine optimization, or SEO, is on every CIO’s to-do list.

But just what should you do? Search engine companies are constantly refining indexing techniques to offer more accurate results. So even if you make it through the maze of current SEO strategies, there are no guarantees you’ll keep top placement after a few months.

And that’s partly the beauty of it. No guarantees presents us with an even business playing field, where in a keyword search of “chicken wings,” KFC’s website can be outranked by a home-based recipe site with keyword-rich content.

What it all comes down to is this: a site that’s continually optimized for search engines gets more traffic, gets more business.

In fact, the Georgia Institute of Technology reports that search engines account for more than 85% of new visitors to some sites. What this means for many online companies is a steady flow of new business.

Knowing these facts, you want to make sure your website is deeply immersed in this potential revenue stream. The good news is, there are several foolproof strategies to achieving your company’s SEO success:

Povide information that’s, well, informative. Sounds like a no-brainer, but this concept sends a lot of companies back to the website drawing board. Have 15 pages that drone on about your company? You’re probably not going to achieve SEO Zen.

You need an audience; your audience needs information — objective, relevant content that’s well thought out and well written. When creating a website about your company, intermingle company information with industry insights that educate your audience and show your expertise. Become a resource. Customers will like it, and so will the search engine “spiders.”

Satisfy the spiders’ appetite for keywords. The vast majority of search engines are not human indexed. Instead, they are indexed by a software program, called a spider, which scans each site’s content to categorize it appropriately. These critters look for a density of keywords, not just hidden metatags. Selling riding lawn mowers? Hopefully, the phrase “riding lawn mower” is repeated multiple times on your home page. Another tactic is to specialize. “Green grass eaters” will have less competition and move your site up in the index hierarchy (but someone has to search for the term first).

Don’t forget the title. Sounds simple enough, but a website’s title tags, different from metatags, have a much greater influence in SEO than most people know. A page’s title tag should match the page’s main keywords and the metatags behind it. Just remember, a cohesive approach to these elements is an enlightened approach.

Just say “No” to flash and frames. If SEO nirvana is your goal, then you’ll want to skip the fancy Flash site and give the search engine spider something it can read — html. A touch of Flash is okay for graphic jazz, some javascript won’t hurt, but a site built with frames will get you passed over by the search engines of today. The text has to be html for the spider to recognize the keyword. For this reason, graphic text is also a no-no.

Create an in-bound link strategy and make invaluable friends. Not only do search engines read in-bound links as a sign of good content, your customers do too. A higher search engine ranking and increased site traffic can result. But it’s important to have a structured link strategy so you can carefully choose which sites to approach. It’s not the number of in-bound links you get — it’s the quality of the sites that link to you.

Do-it-yourself when it comes to registering your site. To bring your site to the search engine’s attention, it must be registered. While there are software programs that can register your site with multiple engines at once, some search engines now reject software submissions.

Stay at the top with professional support, not professional scams. There are numerous qualified and experienced companies in the search engine optimization field that can provide a lucrative service to your company. They are experts in current SEO trends and they monitor the search engines to adjust to changes of index techniques to keep your website at the top.

But as with any new rage, SEO has its share of frauds. The way to spot the black sheep is to call references, ask for quantifiable results, and be wary of any “double-your-traffic-in-a-week” promises.

Within a month, you should see a steady traffic increase. Later, maybe even a healthier bottom line. Better yet, a pleasant sensation of SEO nirvana could hit once you achieve top search engine ranking. And then you have arrived.

CIO Update guest columnist Patrick Gaul is President of VIA NET.WORKS USA, an Atlanta-based provider of Web solutions, ranging from managed Web hosting to professional services. VIA works with companies in 98 countries. For more information visit our Website or call 800.749.1706.

0 Replies to “Search Engine Nirvana”

  1. MixRhync says:
    Your comment is awaiting moderation. This is a preview, your comment will be visible after it has been approved.

    Free HULU Accounts And Passwords 2021

    It is real that grant probably can’t purchase love. maintenance can buy you every the extra things you need, though. If you want to spend less grant on those purchases, you have to start shopping online. gate these eye-opening tricks and tips to learn how you can keep huge today.

    Look concerning for the best settlement in imitation of you are shopping online. as soon as you shop online, you have a enlarged chance of landing a great deal. isolated purchase from places you air satisfying taking into account past shopping online. Regardless of how fantastic a price is, it makes no difference if you are not affable purchasing the product from the website.

    Be cautious in regard to the online stores that you consider buying from. If the web collection is below par designed, full of misspellings, and overall fishy, you should receive your money elsewhere. These are signs that something might not be right virtually this store. It’s augmented to be secure than sorry.

    If you locate a good product upon your favorite site, search for it in a search engine past you purchase it. make note of the model number or brand, and get a fast search to create determined you can’t get it cheaper from somewhere else. You might be adept to save a few dollars that way.

    If you desire to buy a used product online, learn more nearly the seller first. You should visit their profile and look for reviews written by further shoppers who bought products from this seller. pull off not hesitate to way in the seller to question a few questions not quite the product you are enthusiastic in.

    Read customer testimonials back you buy anything. People are more than glad to complain just about bad abet online, hence look for sites and testimonials that are awful fittingly that you know what you’re getting into. You should take bad reviews in the same way as a grain of salt, but if you look many, you know there is a problem.

    If you plan upon purchasing an item that you may desire to return, shop at a collection that offers pardon returns or exchanges. Many online stores desire your thing therefore they will pay for things past pardon returns or exchanges. This different is good if you are in two minds if an item will fit your needs.

    KW:
    HULU Free Accounts 2021
    How Do You Get Free HULU Accounts 2021
    HULU Premium Account Free 2021
    How Do You Get Free HULU Accounts 2021 Android iOS

  2. MixRhync says:
    Your comment is awaiting moderation. This is a preview, your comment will be visible after it has been approved.

    How Does HULU Verify New Accounts For Free Trial Android iOS

    It is valid that keep probably can’t buy love. keep can buy you all the supplementary things you need, though. If you want to spend less child maintenance upon those purchases, you have to begin shopping online. open these eye-opening behavior and tips to learn how you can save big today.

    Look concerning for the best agreement in the manner of you are shopping online. past you shop online, you have a enlarged chance of landing a great deal. only buy from places you atmosphere enjoyable next once shopping online. Regardless of how fabulous a price is, it makes no difference if you are not affable purchasing the product from the website.

    Be cautious in regard to the online stores that you rule buying from. If the web deposit is poorly designed, full of misspellings, and overall fishy, you should agree to your child support elsewhere. These are signs that something might not be right nearly this store. It’s better to be safe than sorry.

    If you find a good product on your favorite site, search for it in a search engine since you buy it. make note of the model number or brand, and get a quick search to create clear you can’t acquire it cheaper from somewhere else. You might be nimble to save a few dollars that way.

    If you want to buy a used product online, learn more practically the seller first. You should visit their profile and see for reviews written by new shoppers who bought products from this seller. do not hesitate to entry the seller to ask a few questions virtually the product you are excited in.

    Read customer testimonials since you purchase anything. People are more than happy to complain virtually bad support online, correspondingly look for sites and testimonials that are awful so that you know what you’re getting into. You should say you will bad reviews like a grain of salt, but if you see many, you know there is a problem.

    If you plan upon purchasing an item that you may desire to return, shop at a deposit that offers release returns or exchanges. Many online stores desire your matter in view of that they will find the money for things subsequent to release returns or exchanges. This different is great if you are of two minds if an item will fit your needs.

    KW:
    HULU Premium Account Free 2021 Android iOS
    HULU Accounts Free 2021 Android iOS
    Free HULU Accounts 2021
    Free HULU Plus Accounts And Passwords 2021 Android iOS

Leave a Reply

Your email address will not be published. Required fields are marked *