Does CRM Stand for ‘Customer Rejection Management’?

Every major organization has some form of customer call center. You may have renamed yours “contact center.” They are manned by staff that are trained, tooled-up with technology and incentivized to support customers. The center is critical because it drives long term sales and protects repeat revenue. It may even be considered a “profit center.”…

QoE: The New Next-Gen IT Trend

In today’s economy, each customer is worth his weight in gold, quite literally. Retaining that gold is businesses’ highest order of the day. Perhaps it is not that remarkable, then, that customer experience is now a top focus of IT. A recently released Enterprise Management Associates (EMA) study names quality of experience (QoE) measurement and…