The 7 Symptoms of a Bad Deal

For many organizations, a good deal is defined at the bargaining table: Did you get the price concessions you wanted? Did you get service add-ons thrown in for free? Are extra features included in the base package? Yes? Well, then it’s a good deal. Software vendors love this line of thinking. It’s lazy and it…

Tweeting for Dollars – Embracing Social Media

Where you may see a problem Jeff Catlin, CEO of Lexalytics, an Amherst, Mass. based developer of analytical software tools for business, sees a potential solution. “Today’s social media increasingly can be used to solve problems―if you know how,” said Catlin. Hop aboard because this train is now leaving the station. Growing numbers of CIOs…

New Report Analizes How Companies Twitter

Berlin-based PR agency Zucker.Kommunikation and Blatterwald, media-resonance analysis specialists, have produced the first survey of content produced by companies that communicate by Twitter, such as Volkswagen, BMW, Deutsche Telekom, Daimler, Deutsche Bahn, Google and Lufthansa, to name a few. Over a period of one week, the way that companies work with the micro-blogging service Twitter…