Survival 101: You Must Continually Reinvent and Redefine, Part II

by Daniel Burrus of Burrus Research One inevitable byproduct of advancing technology and every changing competitive landscape I talk about in part one of this article is commoditization. Someone makes an innovative breakthrough, and by doing so they stand out as unique in their field. However, because of the breakneck speed of technological advance, soon…

Survival 101: You Must Continually Reinvent and Redefine, Part I

As a member of the C-suite, you now have an urgent question in front of you: Are your customers changing faster than you are? Are they learning faster than you are? Because they are changing and learning fast, if you are not already designing and providing the solutions to the problem they are going to…

Survival 101: You Must Continually Reinvent and Redefine, Part I

As a CIO, you are keenly aware that rapid change in business and technology is the “new normal.” However, in the 21st Century, “change” is actually too weak a descriptor. Today, it’s all about transformation. This means you can’t go backward, and you can’t stand still. You can’t rest on your laurels and you can’t…

‘Go Opposite’ to Solve Your Toughest Challenges, Part II

Doing the opposite has always been a smart strategy for breakthrough. Today, though, it has special implications, because in so many ways our entire world and everything about it is going through an intensely rapid and comprehensive reversal. The acceleration of digital technology is turning conditions on their heads, creating a profound shift in the…