Foursquare, a location-based social network startup, is all the rage at the moment. Valued at $95 million before the latest $20 million infusion from Silicon Valley venture capital firm Andreessen Horowitz, Foursquare appears to be slated for super stardom in the combo social media and location-based services (LBS) arena. But not all that glitters is…
Tag: MySpace
Social Networks Are Risky Business
Why does it seem that most IT departments are woefully un-prepared for IT innovation? Why are they usually viewed as the detractors and inhibitors of technology rather than the innovators and enablers? My own analysis is that the IT department is saddled with processes based on project management that do not allow for innovation. The…
The Trend Skeptic: Social Networking is a Benign Technology
The trend is social networking, and conventional wisdom says that the enterprise needs to figure out how to take advantage of it—and quick. The trouble is the hype surrounding social networking focuses only on the upside while ignoring some pretty obvious risks. Yes, social networking opens up new marketing opportunities; it provides more immediate customer…