strategic planning Articles

The Benefits of Predictive Customer Analytics

Posted on March 11, 2015 by admin

By Scott Sanders A company’s ability to understand its customers’ behavior and the nature and speed of how those behaviors change can make it or break it. For a Chief Marketing Officer (CMO), nothing is more imperative to smart decision making and strategic planning. To date, the most common kind of customer analytics that the…

Strategic Planning and Other Delusions

Posted on October 21, 2011 by admin

Strategy is creative. Financial planning is operational.Strategic and financial planning require different skills, timelines, and different measures of success. You must separate the two streams of work if you want a real strategy. IT organizations are fairly expert and annual plans and budgets, but not so much at creative, strategic planning. So the money wins…