customer analytics Articles

The Benefits of Predictive Customer Analytics

Posted on March 11, 2015 by admin

By Scott Sanders A company’s ability to understand its customers’ behavior and the nature and speed of how those behaviors change can make it or break it. For a Chief Marketing Officer (CMO), nothing is more imperative to smart decision making and strategic planning. To date, the most common kind of customer analytics that the…

Businesses Find Value in Real-Time Data Streams

Posted on March 3, 2015 by admin

Imagine it’s a Friday evening after a long work week and you want to stop for a drink and meal on the way home. (If you have a significant other or children, please remember a time when this scenario did apply). SceneTap’s apps have taken the guess-work out of finding the right place for you–one…