Tag: social media

Social Networking and the Business: Friend or Foe?

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Anyone who has teenagers is well aware that social networking sites are becoming a primary communications vehicle. EMarketer.com reports that 37% of adult and 70% of teen Internet users access a social networking site at least once a month. Meanwhile, advertising on such sites is growing as well, with worldwide spending in 2008 estimated at…

The Trend Skeptic: Social Networking is a Benign Technology

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The trend is social networking, and conventional wisdom says that the enterprise needs to figure out how to take advantage of it—and quick. The trouble is the hype surrounding social networking focuses only on the upside while ignoring some pretty obvious risks. Yes, social networking opens up new marketing opportunities; it provides more immediate customer…